Monday, April 21, 2008
Digital
Have conceptualized and written everything from banner headlines to technical B2B online content to online desktop applets. At Kaplan Thaler, I was able to develop a customizable interactive microsite for Outback. The challenge was to drive traffic through the celebratation of Outback's 20th birthday. Instead of Outback reaching out to its customer base with a generic email blast, my team created a very odd, very fun site that allowed Outback customers to invite each other to get together (at Outback, obviously) through the creation of nutty characters and the beauty of nutty song. It was called aussie-oke, and it was recently launched and has been very well received. I was responsible for helping develop the concept, overseeing flow and content creation and naming of site.
aussie-oke.com
OTHER WORK
Dex sought to enter the B2B space with a campaign of flash banners that branded the company while portraying their media ubiquity.
Dex B2B Banner
Radio
I love radio. I love the long format. I love the freedom that it allows. I have done hundreds of spots, but this one, a 2007 Mercury Award finalist for the Rocky Mountain Oyster Festival, holds a special place.
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